Freshen Up Your Design

Start by giving your website a visual makeover that reflects the essence of spring. Consider incorporating pastel colors, floral patterns, or images of blooming landscapes into your design elements. Updating banners, backgrounds, and color schemes can instantly create a springtime vibe and capture the attention of visitors.

Optimize for Mobile Experience

With more people accessing the internet via mobile devices, ensuring that your website is mobile-friendly is crucial. Take this opportunity to review your website’s responsiveness and make necessary adjustments for a seamless user experience across all devices. This includes optimizing images, improving page load times, and ensuring easy navigation.

Review and Update Content

Spring is a great time to review your website content and make updates as needed. Update product descriptions, add new testimonials or case studies, and refresh blog posts with relevant spring-themed topics. Incorporate seasonal promotions, events, or offers to entice visitors and encourage engagement.

Optimize for SEO

Take advantage of seasonal keywords and trends in your industry to optimize your website for search engines. Incorporate relevant spring-related terms into your meta descriptions, headers, and content to improve visibility and attract organic traffic. Consider creating spring-themed landing pages or blog posts to target specific search queries.

Highlight Seasonal Products or Services

If your business offers seasonal products or services, showcase them prominently on your website. Create dedicated sections or banners highlighting new arrivals, spring collections, or special offerings. Use high-quality images and compelling descriptions to entice visitors and encourage conversions.

Integrate Social Media and User Generated Content

Engage your audience by integrating social media feeds or user-generated content (UGC) into your website. Encourage customers to share spring-themed photos, reviews, or experiences related to your products or services. User-generated content adds authenticity to your brand and fosters a sense of community among your audience.

Optimize Site Speed and Performance

A fast-loading website is essential for retaining visitors and improving conversion rates. Conduct a thorough performance audit using tools like Google PageSpeed Insights or GTmetrix to identify and fix any issues that may be affecting site speed. Compress images, minify code, and leverage caching to optimize performance.

Promote Sustainability and Eco-Friendly Practices

As sustainability becomes increasingly important to consumers, showcase your commitment to eco-friendly practices on your website. Highlight sustainable products or initiatives, share your company’s green efforts, and educate visitors on how they can contribute to a healthier planet during the spring season and beyond.

Update Contact Information and Forms

Ensure that your website’s contact information, including phone numbers, email addresses, and physical addresses, is up to date. Review and test contact forms to ensure they are functioning correctly and capture leads effectively. Consider adding a live chat feature for real-time customer support.

Monitor Analytics and Gather Feedback

Track website performance using analytics tools like Google Analytics to monitor traffic, user behavior, and conversion metrics. Analyze data regularly to identify areas for improvement and optimize user journeys. Encourage feedback from visitors through surveys, polls, or feedback forms to gain valuable insights and make data-driven decisions.

By implementing these strategies, you can rejuvenate your website for spring, enhance user engagement, drive traffic, and ultimately boost conversions. Embrace the season of renewal and leverage the opportunity to connect with your audience in meaningful ways through your online presence.

The Importance of Web Maintenance

Security: One of the primary reasons for implementing a web maintenance plan is to enhance the security of your website. Regular updates and security patches help safeguard your site against potential threats and cyber attacks, ensuring the safety of sensitive information and protecting your reputation.

Customer Experience: A well-maintained website provides visitors with a seamless and enjoyable browsing experience. By keeping your site free from errors, broken links, and outdated content, you can enhance user satisfaction and encourage repeat visits.

SEO and Traffic: Search engines like Google prioritize websites that are regularly updated and maintained. By consistently refreshing your content, optimizing for keywords, and ensuring technical compliance, you can improve your search engine rankings and attract more organic traffic to your site.

Customer Engagement: Keeping your website dynamic and engaging is essential for retaining the interest of your audience. With regular updates, custom banners, and fresh content, you can captivate visitors and encourage them to explore further, ultimately driving conversions and sales.

Data Backup: Web maintenance plans typically include regular backups of your website’s files and data. In the event of a system failure, security breach, or other unforeseen circumstances, these backups ensure that you can quickly restore your site to its previous state, minimizing downtime and loss of valuable information.

Utilizing Your Website Package With PMC Media Group

At PMC Media Group, we offer comprehensive web maintenance plans designed to keep your website running smoothly and efficiently. Here’s how our services can benefit your business:

Monthly Content Backups: We perform regular backups of your website’s content to our secure servers, ensuring that your data remains safe and accessible at all times.

Custom Sliding Web Banners: Our team creates custom-designed sliding banners for your homepage, keeping your website visually appealing and up-to-date with fresh content.

Updating Plugins and Themes: We ensure that your website’s plugins and themes are updated regularly to maintain functionality and security.

Minor Troubleshooting: Our experts handle minor troubleshooting tasks to address any issues or errors that may arise, ensuring uninterrupted performance.

File Management and Optimization: We manage and optimize your website’s files and images to enhance loading speed and overall performance.

By investing in our web maintenance services, you can enjoy the following benefits:

– Improved Google search ranking and SEO performance
– Enhanced user experience and customer satisfaction
– Continued engagement and interest from your target audience
– Peace of mind knowing that your website is secure and well-maintained

Web maintenance is a critical aspect of managing a successful online presence. By prioritizing regular updates, security checks, and content optimization, you can ensure that your website remains a valuable asset to your business, driving growth and success in the digital landscape. Contact PMC Media Group for any of your website related issues or udpates by simply emailing support@pmcne.com.

If this were last year, I would have warned you to be cautious of betting everything on this trend since it was so fresh and could not guarantee a long-term success.

Forget about traditional long-form videos and embrace the power of short-form! These types of videos are sure to boost your engagement and help you make a lasting impression with an audience. Don’t think that only Gen Xers will be interested, though – TikTok’s user base is growing older all the time, with 53% being over 30 years old already. Moreover, by posting content on other social media platforms like Instagram and Reels as well, you can easily reach out to even more mature audiences.

Why will short-form videos grow in popularity for businesses?

Short-form films are expected to remain a top choice for businesses due to their tremendous shareability. With an average length of 15 seconds – 1 minute, these videos are easily watched, shared and reposted on social media pages quickly by users. Leveraging short-form film content is a powerful way to increase brand visibility and reach an extended audience. When done properly, the video can be shared thousands of times and potentially connect with millions of people. This has the potential to drive traffic to your website or social media accounts, which will then likely lead to heightened engagement rates and increased sales!

As businesses come to understand the value of short-form videos, they are becoming an increasingly popular choice – and for good reason! Not only do these require fewer resources than traditional video content, but also with a smartphone you can easily produce them. Furthermore, there are various tools available which allow you to edit and publish your videos quickly so that even if you’re on a tight budget or don’t have access to expensive production equipment, creating high-quality content is now within reach.

Given the quick pace of social media and our limited attention spans, short-form videos offer an ideal way to grab your audience’s focus. In such a saturated environment with so much content being shared online, it can be hard for businesses to stand out from their competition. Short-form videos excel in this space thanks to its concise yet powerful nature; they will help you capture your target market’s attention and drive traffic directly to your website or social media pages.

What are the leading short-video platforms?

From a business standpoint, TikTok, Instagram Reels, and YouTube Shorts are the top-tier platforms. Each one provides businesses with numerous advantages that can be used to grow brand recognition, interact with their audience members, as well as drive more visitors directly to their website or social media profiles.

With an influential, captivated user-base, TikTok is a desirable platform for businesses hoping to reach younger demographics. By creating riveting and imaginative videos on the app that go viral, companies are able to heighten their brand exposure and bring more traffic to their website or social media pages.

Businesses can take full advantage of Instagram Reels and its incredible potential. As it is integrated into the Instagram platform, companies have the opportunity to easily promote their content across multiple social media channels – broadening their reach and boosting engagement with customers. Moreover, #hashtags and user tagging are available in IG Reels; making it easier for businesses to be discovered by those that matter most: potential customers!

YouTube Shorts offers businesses an exciting opportunity to tap into the abundant potential of one of the world’s most popular video-sharing platforms. With its huge user base, companies can easily create and share short clips on YouTube; this helps them increase brand exposure and drive web traffic from these videos to their main website or other social media outlets. This is just another way for brands to grow their reach even further!

With TikTok, Instagram Reels and YouTube Shorts leading the way in short-form film production, businesses everywhere are reaping the rewards of creating video content for their brands. These platforms allow companies to boost visibility, build relationships with customers, and drive traffic back to website or social media pages – giving them a competitive edge in an ever-changing marketplace. According to HubSpot’s 2022 report on marketing trends 54% of all companies used some form of short-form video last year alone! So why not put your business ahead by leveraging these powerful tools?

How can businesses leverage short-form videos?

Companies can capitalize on the effectiveness of short-form videos to enhance their product or service promotion. A few methods of doing so include:

• Post short-form videos on social media platforms like Facebook, Twitter, and Instagram to connect with a wider audience and engage with potential customers.
• Educate your customers by creating helpful how-to videos or product demonstrations, so they can understand the true value of your products and services and learn how to make the most out of them.
• Use short-form videos to showcase customer testimonials or reviews to build trust and credibility with potential customers.
• If you really want to make a connection with your customers, why not create exclusive behind-the-scenes clips or interviews with the people in your organization who know it best? Get an authentic and personal look at what happens day-to-day by bringing employees or experts into the picture.
• An intimate experience will be welcomed by your audience!
• Use short-form videos to announce new products or promotions or provide updates on your business’s latest developments.

Businesses have a plethora of imaginative ways to utilize short-form videos that will not only promote their offerings but also create meaningful connections with prospective customers.

39.4% of companies use short-form videos to sell products/services – HootSuite

How often should a business post its short-form videos?

To achieve the most desirable outcomes, it is recommended that you post content daily – even if you don’t enjoy being on camera. Numerous studies have displayed that a commitment to posting each day will make all the difference in your success across social media networks.

To demonstrate the power of daily videos, Instagram content strategist Dominic Rieger challenged five students to upload a video every day for two months. Those that accomplished this saw an increase in their followership by more than 340 while those who only posted once a week observed an audience growth of 40 or less. This demonstrates just how effective regular posting can be!

What about short video production quality?

Are you apprehensive about producing and posting a video daily? Don’t be! It’s simpler than it may appear. My principal tip is to forget about your production quality – this does not matter at all. Your videos do not need to look like distinguished works of art; those filmed from your phone are more than acceptable. There are several kinds of videos that you can effortlessly generate with minimal forethought and effort.

If you’re feeling stumped, here are some ideas to keep the content coming. Offer short advice clips that provide quick tips, reveal a strategy you use in your work, highlight startling stats related to your niche, give an endorsement of a product or book you love and can’t live without—the possibilities are virtually endless!

If you’re looking for an effective way to communicate your message, short-format videos are a great option. You can talk directly into the camera and have some additional video in the background or use green screen features on mobile devices — whatever works best for you! The possibilities with this format of communication are endless.

To maximize your efficiency, it’s ideal to batch produce all of these short videos within two hours each week. You’ll then have them ready for posting the following week – and considering you can reuse them across three major platforms, the exposure is definitely worth the effort! Don’t worry though; they are typically 15 to 60 seconds in length only.

In conclusion, brief videos have become an impressive and appealing way for businesses to communicate with their followers. These videos enable companies to highlight what they offer and cultivate brand recognition while also increasing customer engagement. By taking advantage of this trend, organizations can boost their reputation, interact with clients effectively, and direct people towards their website or social media pages. Companies would be smart to take advantage of the cost-effective and efficient nature of short-form videos in order to promote their brand, boost sales, and increase bottom line. As such, businesses should strongly consider adding this effective format into their marketing mix.

Here at PMC, we foresaw the monumental rise of video marketing and invested in creating a reliable production capability to stay ahead of the curve. Nowadays, it has become one of our core services that must be included for any website or online advertising campaign. We strongly believe that videos should be an essential component for every business!

Storytelling is an integral part of any successful sales pitch, and videos are the ideal method to capture your audience’s attention. People require knowledge in order to make informed decisions; thus, by creating a visual story that viewers can relate to as if it were their own experiences, you will be able to effectively showcase the advantages of your products or services more persuasively than words ever could.

Picture a video that features someone using your product! Instead of just displaying how it works, devise an account of the experience involved with utilizing that product or service. One major rule in branding is making customers stand at the core of all narratives related to your brand. Demonstrating people how they can incorporate your product into their daily routine is one powerful way for them to envision themselves putting it into action.

Videos are a captivating way to keep your viewers engaged and browsing on your website for longer!

Videos that are both brief and informative can captivate your audience much more than merely text or pictures. In truth, people typically linger on websites with video content for 60% longer than those without it; and Google favors webpages where visitors remain for extended periods of time – referred to as “dwell” time. Consequently, incorporating videos into your content is an advantageous tool when seeking higher visibility from search engines!

People work with people, and video helps people get to know, like and trust you.

Videos provide a priceless opportunity to present not only the characteristics of your product or service, but also reveal your identity. You have total control over how you communicate details about what you offer and can use this platform to demonstrate the culture of your company or lifestyle that associates with it. Showcasing yourself in addition to offering insight into what makes your business stand out is an unmatched way to gain potential customers’ interest!

Utilizing storytelling in your content can help you to foster a stronger bond with your audience, thereby fostering trust and creating long-term relationships.

Videos keep your audience interested, no matter your product or service

Even though not every product appeals to a mass market, there is certain niche that holds an interest in what you have to offer. These consumers are doing thorough research into your products and services – they want to see results! Videos give you the chance to demonstrate quickly the advantages of using your product or service with stunning visuals.

Make the most of this opportunity to craft something that will enthrall your viewers and keep them around for more information about your products and brand. The livelier you make your video, the better chance you have of immersing them in your sales environment with a view towards future purchases.

Videos can feel more “alive” than text.

With the written word, you can explain why a customer should purchase your product. But more often than not, people would rather watch a video to gain a deeper insight into what they are buying. Video grants customers an immersive experience – it shows off all that your product is capable of and lets them virtually meet the individuals they will be working with. Hearing, seeing and feeling through videos evoke powerful emotions in viewers which allows for meaningful connections between them and your company or product. Dynamic video gives you the opportunity to showcase everything that makes your offering unique!

Videos are fast and convenient.

Do you have a passion for your business? Speak up and let the world know about it! At PMC Media Group, we’ve perfected numerous ways to make people feel at ease in front of the camera. Moreover, interview-style videos are an excellent way to share your story with others. If you’re hesitant about creating a video for your company, our experienced team is here to assist – from scriptwriting and on-camera coaching, down to making sure that you look and sound great!

Before you get started, figure out what you want to gain from social media marketing. Is it a way to be seen? Do you want your business more known? Do you wish to increase awareness of your brand? Or do you intend to attract new clients? Knowing precisely why you’re using social media will make tracking success and determining which tools are valuable easier.

2. Be patient

It takes time to build up a social media following, especially if you’re new to the game. So don’t get discouraged; expect roadblocks and plateaus as you work toward establishing a presence strong enough that people start coming in at a regular rate – and keeping them coming back once they’ve seen it! You may need to modify your material on a regular basis or adjust your marketing strategies before seeing results.

3. Treat social media like traditional marketing

Even if something is labeled “social media,” you can’t forget all of the basic marketing principles. If you want to stay ahead of the competition, make sure to establish an effective internet presence for your business by utilizing attention-grabbing headlines and succinct text. When it’s possible, include photos even with links. Also keep in mind that social media is interactive, so be responsive when people interact with you through the sites’ tools. This means replying courteously and professionally if consumers have inquiries, complaints, or compliments – after all, they are your clients!

4. Make it easy for users to share what you publish

Make sure that what you’re promoting is actually shareable on social media sites like Facebook and Twitter. It will not only increase the amount of exposure for your material, but it will also show that the information is worth sharing in the first place. Always have prominent social networking buttons when you create new content so that people may quickly spread the news about your company without having to make much effort on their part.

5. Be consistent

When it comes to posting on social media sites, each business type has its own criteria, but there is one rule that holds true across the board: be consistent so consumers know what to anticipate. Make a calendar of when and how often you’ll post material, offer visitors with links to your social network accounts when they come to your website, provide them an idea of what kind of material you’ll publish in the future – and follow through!

6. Cross-promote

Consider promoting posts via newsletters or linking to them on your website if feasible. Consider utilizing social media in conjunction with traditional marketing tools such as TV commercials or billboards – even hiring actors who resemble your web persona! Also, consider cross-promoting with fellow business owners in the same sector by cross-promoting with one another.

7. Let influencers do some of the work

Influencer marketing is an effective strategy for boosting brand awareness and increasing sales. Because people tend to trust authoritative sources, it’s critical to have influencer marketing on your side. So why not let prominent social media figures do some of the legwork for you? Incentivize them to share links from your site with their followers and provide something in return, such as special offers or a sneak peek at a product release. Remember that influencers can be found all around—even at trade shows or community gatherings—so keep your eyes open!

8. Pay attention to trends

Everything changes on a daily basis, so keep up with the newest trends on social media (and beyond) to stay current. Keep track of hashtags and their popularity; if you’re not sure what a hashtag is or why it’s important, learn more about it. Then you can start utilizing hashtags in your posts when they’ve hit critical mass and gained momentum.

9. Keep an open mind and be honest about your mistakes

Nothing is flawless in this world, even internet marketing endeavors! Just keep in mind that if things don’t go exactly as planned, it does not imply that social media has failed you. A little openness may actually assist clients in understanding what went wrong and how you plan to correct it in the future.

10. Set goals in advance

Before attempting anything new in social media marketing, it’s important for company owners to define success in their own terms; after all, there are several ways to measure if an effort was a success or a failure. Putting up a photo on Instagram that receives 1,000 likes might be considered successful, but not if just 50 people click the link to your website as a consequence. To avoid any later disputes, consider how you’ll measure certain social media marketing objectives before devoting too much time and energy into any one strategy.

11. Test out new ideas

You may test a concept only if you believe it will work for you, so test it first! That may appear to be a no-brainer since marketers all over the world should at least pre-test their plan before finalizing anything, but it comes up again and again in social media discussions because it’s critical for success. So go outside of your comfort zone and see how things turn out; if it’s a complete failure, there’s no harm done!

Do you remember way back when your favorite social media platform was born? Instagram was created back in 2010, Facebook in 2004, LinkedIn in 2002, and Twitter in 2006. I’m sure you can imagine the metamorphosis these social media giants have gone through since their inception! 

Instagram 

With a strong start in 2010, Instagram was the leading photo-sharing app! With filters to perfect the look of your images and personal profiles that showed a snapshot of your life, Instagram quickly became a staple in growing businesses’ online presence.  

Now, Instagram profiles are carefully curated, planned, and edited to show only the most ideal snapshots of a user’s life or strong highlights of their business. With features such as reels, tap to shop, stories with polling options, and so much more – Instagram is a powerhouse when connecting with the world. Different profile types were rolled out and the age of influencers boomed!  

Including Instagram in your social media strategy is critical in reaching your friends, family, fans, and customer base! 

Facebook 

Kicking off in 2004, Facebook began as a way to connect with friends and family from around the world! Updating statuses and chatting with friends via PM was a quick form of entertainment after a long work or school day.  

Now, Facebook has changed its parent company name to Meta in order to host its family of products! Viral videos are still spreading like wildfire, advertising has reached a whole new level, and businesses are able to reach their customers/potential customers more efficiently than ever before with dozens of ways to run ads and hit target markets. 

Facebook is a huge tool in running your business on a digital scale, a great way to pull analytics, and strategize on how your campaigns should move forward!  

LinkedIn 

This professional networking platform, born in 2002, has now turned into one of the leading ways to search for open positions, connect with industry professionals, learn about trends in your chosen field, and so much more! There are so many features that will come in handy for use in your professional life, and tons of ways to soak in knowledge.  

Share informational articles, connect with companies you love, and learn about what they’re up to, and so much more – LinkedIn is a huge asset for any working professional and especially, any B2B company! 

Twitter 

Short snippets reign on this popular platform! Starting back in 2006, Twitter was the go-to place to update everyone about anything and everything – from the most life-altering moments to the most mundane of tasks. Originally with a character limit of 140, short snippets were all you could get out! 

Fast forward to 2021 where the character limit doubled to 280, and content is far-spreading from news, to trending videos, industry topics, and more. Have something groundbreaking to share? Twitter is the platform to announce it on! Perfect for news and other attention-grabbing pieces of content, including Twitter in your marketing strategy for 2022 could make your brand extraordinary. 

Social media is a huge asset when it comes to promoting your business and sharing what you’re all about! It’s crucial to not only include a robust social media strategy in your marketing plans for 2022 but to adapt to the new changes each platform brings throughout the year!  

Build your brand where the world is watching and call the social media experts at PMC Media Group! We’ll refresh your strategy and ensure that your digital footprint is impactful and always evolving with the times. Our strategists are ready to create! (401) 667-7777 https://pmcne.com/  

While browsing through websites it’s clear to see that they all differ in content, visuals, messaging, and the list goes on. There may even be different information that is displayed based on your latest location, browsing history, or even your most frequent purchases.  

Websites that contain dynamic content are known for having great engagement and high conversions. Based on analytics, this most likely means that it may be a hot trend moving forward into the new year. 

As popular and important as SEO is, we all know that voice commands work! Many of us who have a cell phone have some sort of voice command options (Alexa, Siri, Cortana, Google, and others…) to help us research, find the closest coffee shop, find the cheapest gas station, and even create our next shopping list. The most logical next step is to implement this technology into a website.  

For example, why not add a custom long-tail keyword or phrase within your business content that is based on how people speak rather than how they type. For example, “Where is the closest dry cleaners to my location?” vs. “cleaners near me”.  

Very similar to the voice optimization category, accessibility will be the next big thing. As web designers continue to enhance the UI/UX throughout each page, the page navigation options will become far more advanced than they currently are.  

These same designers will be able to customize page features that do not rely on keyboard functions, but rather use voice commands, virtual reality, augmented reality, and more. 

As time moves forward within the web and design world, the trends have started to move towards a more simplistic and elegant look and feel. With the coming year right around the corner, it is safe to say that the white space strategy has become the new norm.   

Dark mode is taking over screens across the globe. Not only does it feel like you gave your phone and applications a face lift, but it offers a fresh look opposed to the traditional colors and layout. The dark mode design also helps with eye strain for users and can highlight content and visuals easier. 

Do you know the percentage of people accessing your website through their mobile devices? 53%! Smartphones and tablets are taking over, and this information is vital to the web design community. The designing mobile-first mentality is a no-brainer. This focus is important to the structure and layout of upcoming websites.  

Dynamic scrolling means that your featured content is all contained within one page, vs having to access another page for the continued content. This is a great feature to be able to minimize any friction users may feel while browsing the site. 

Interactive is the new sliced bread, people cannot get enough of it. Whether it is used in a poll, a quiz, an online calculator, or any other type of tool, your users will become even more attracted to the website. This feature adds relevant, exquisite, and valuable interactive content for your audience. This will definitely become a part of the web design process for years to come. 

Patience is something that is diminishing within our society, we want everything now. About 20 years ago, we would have no problem for a website to load after 30 seconds. Now we want to pull our hair out if we must wait more than 5 seconds. Anything past 5 seconds will increase the bounce rate for a website. The recommended load time for a website should be around 2.4 seconds. This is something to think about while building and developing a new site. 

Staying relevant within your local community is crucial for many businesses. As 2022 comes around, it is recommended to have a strong local SEO. Any content and SEO keywords and phrases should have modifiers such as, “near me”, and “close by”. This will help with your local user’s Google searches tremendously.  

Less is More 

In previous years, we saw an increase in companies posting abundantly and frequently with little relevance and seemingly only to have their page at the top of their follower’s feed. 2021 went a little differently with brands taking the ‘less is more’ route and posting more purposeful and relatable content helping boost their engagement and following. In addition to less frequent posting, brands were producing ‘snackable content’ that can be easily seen and read while scrolling. “Snackable content can be in the form of photos, infographics, memes, gifs, short videos, and other formats, but essentially it is short, easy to digest, and able to be shared easily.” 

Virtual Reality

Although VR is not a new trend, it is a trend that is becoming more popular with brands, and it is here to stay. VR is a playground for consumers to step outside of their reality for an immersive and engaging experience. If done right, a brand can create an unforgettable experience leaving a lasting impression on the consumer without them having to put their phone or computer down.  

Ephemeral Content  

Although brands are focusing on ‘less is more’ on their feed, their stories are becoming more vital and beneficial. Brands are realizing that consumers experience FOMO (Fear of Missing Out) knowing that the stories will disappear in 24 hours, so engaging with stories is higher on their priority list than scrolling through their feed. In addition to the urgency ephemeral content brings, it also creates more relatable content. According to Strike Social “People like to buy things from people. Good ephemeral content is quickly produced and carries a very personal tone. The lack of polish makes it easier for people to identify with the content. Ephemeral content should be created quickly and inexpensively — so it’s effective and efficient.”  

Content Value over Production Quality 

While many businesses were forced to go remote in 2020, brands had to take new approaches and create new marketing initiatives that could be executed from the comfort of their own homes. At home “production” shoots became the new norm and were relatable to the millions of Americans who were also stuck working from home.  HubSpot’s Kelly Hendrickson explains “without a production studio or tons of equipment available, production value became a bit more lo-fi and, in the end, also a bit more human.” 

Shopping Features 

As mentioned above, Covid-19 forced companies to take their work home, resulting in their business being run completely online. Instagram and Facebook developed the ultimate convenience by offering shopping capabilities directly on their app. Consumers can now shop for products from posts immediately without leaving the app through Facebook Shops and Instagram’s shoppable posts.   

Influencer Marketing is Here to Stay 

Although not a new trend, influencer marketing is here to stay and thrive. Brands are not collaborating with the most famous influencers, but rather a group of smaller, more relatable, and niche influencers resulting in higher engagement and lower costs. According to Influencermarketinghub.com, “Investing in influencers is much cheaper than running paid ad campaigns and yet it delivers good results. Moreover, influencers can help marketers achieve a variety of marketing goals and not just generate leads.”  

If you’re looking to take your social media to the next level, contact the media experts at PMC Media Group today!  

PMC is ecstatic to be challenging ALS and making a difference in the lives of those impacted by this devastating disease. We are committed to doing #WhateverItTakes to raise money and awareness to support people right in our community living with ALS.  #TeamPMC has secured the ultimate soaker to soak our CEO – a dunk tank, and we’re inviting our clients and community to help dunk DJ! To help raise maximum awareness and donations, our team has created a sign-up page where you can donate and select one of PMC’s team members to make your throws to soak our CEO!  

The 1st Annnual ALS CEO Soak is a corporate version of the famous ALS Ice Bucket Challenge engaging corporate and higher education leadership to get soaked while raising funds and awareness for the ALS Association- Rhode Island Chapter! The funds raised during the CEO soak will help with patient care, research and advocacy – providing support for Rhode Island ALS Families.  

Come join us at 12pm noon on August 4th at our office on Main Street in East Greenwich, RI to SOAK OUR CEO! Visit our fundraising page to help support Rhode Island families living with ALS. 

Vehicle wraps are a relatively straightforward method of advertising.  You can add images, lettering, and other information to laminate, and then apply it to the vehicle.  If your business requires at least a few service vehicles, wrapping can help with brand recognition while helping customers know when your representatives have arrived.  Wraps can be applied to cars, large trucks, vans, or even boats.   Did you know that vehicle wraps generate on average 101 impressions per mile?  80% of people that see a vehicle wrap out on the road remember the brand/product! 

The Benefits:

1. Unlimited Exposure around town   

1. Attention Grabber – helps you stay top of mind   

1. Consumer Friendly – Advertising   

1. Advertise without effort  

1. Hard to Miss 

There are many benefits to having a wrapped vehicle, especially when paired with PMC’s creative touch.  We know that a campaign can only be as strong as the creative elements that drive it.  From the simplest logo design to the most comprehensive multi-channel campaign, we develop powerful visuals and thematically consistent messaging that work together to tell your story.  We strategically build a brand identity, using all internal and external communication channels to reinforce and strengthen your image in the market. 

PMC brings your brand to life, giving ideas wings, and getting you noticed.  We blend creativity with process-based development to deliver messages that resonate with your customers. On-time, on target, and within budget.  Get in front of customers with a strategically designed company vehicle by PMC!  Want to learn more or looking to get started on your vehicle wrap?  Contact PMC Media Group!  Call us today at 401-667-7777 or send us a message by filling out this form!

https://pmcne.com/design-portfolio