The way in which the public is consuming media has shifted significantly in the past few years. Mobile video is expected to account for 78% of all mobile traffic by 2021. Social media giants can already be seen adjusting to this change. Facebook now has stories (videos or images that are shared with followers/friends for 24 hours) and Instagram just launched an entirely new platform: Instagram tv or IGtv.
It’s Time to Press Play – The Rise of Facebook Video Marketing
We have all caught ourselves scrolling through Facebook late at night watching one video after another on our newsfeed. Videos